The Price is Right: 2010 Edition | Nintendo Wii

Television Studio Competition

The Price is Right: 2010 Edition recreates the long-running television game show for the Nintendo Wii, casting you in the role of an enthusiastic studio contestant. Developed by Ludia, Inc. and published by Ubisoft Entertainment SA, the title translates the competitive valuation challenges of the broadcast directly to living room play using the Wii Remote. Your primary goal across each game session is to accurately estimate consumer retail merchandise, advance through preliminary pricing rounds, outbid rivals, and reach the final stage to walk away with major virtual prizes.

Contestant's Row to the Showcase

At the start of standard play, you take a position on Contestant's Row alongside three competing bids. Here, players inspect items up for bid and calculate an exact dollar amount without exceeding the true retail cost. Winning Contestant's Row gives you the floor to play one of thirty distinct pricing games derived straight from the program's history. Success in these individual mini-games leads you toward the giant wheel for the Showcase Showdown, where a well-timed spin decides which top players advance to place final estimates on the climactic Showcase packages.

Single-Player Game Modes

Solo participants can challenge the stage through two dedicated single-player options. Classic mode structures your play as a complete, traditional broadcast episode, following the natural sequence of qualifying bids, pricing challenges, wheel spins, and the Showcase. In contrast, Three Strikes mode tests your endurance on the studio floor. You stay on Contestant's Row and continue competing across rounds until you accumulate three losses on the bidding row. Regardless of whether you win or lose the preliminary row bid in Three Strikes, you still get to participate in a pricing game afterward, allowing you to maximize your overall earnings before striking out.

Wii Multiplayer Party Mode

For group play, the Wii release includes a dedicated Party Mode that supports between one and four offline players in a free-for-all competitive format. A four-player lineup opens Contestant's Row, where human opponents or computer-controlled participants face off simultaneously. As individual contestants succeed and leave the row to tackle pricing games, incoming human players or automated competitors cycle onto the stage to take their vacant spots, keeping group sessions flowing across active bidding turns.

Progression and Archival Rewards

Advancing through single-player challenges rewards persistent play with functional unlocks. Successfully winning pricing games permanently adds those specific minigames to the main menu, letting you launch and replay any of the thirty pricing challenges on demand without running a full episode. Furthermore, your stage accomplishments unlock visual customization options for your custom avatar, granting access to fresh clothing items and distinct hairstyles. Winning pricing games also unlocks authentic broadcast video clips highlighting humorous moments from the television series.